The combined lure of easy content and personal attention is tough to
resist; [Emily] Gould didn't, and the distinction between her online life and
everything essentially disappeared. The author and the subject became
one. ... The blogosphere always pulls this way. It's magnetized toward
Megan McArdle was made for blogging. She has a heart of steel.
Added: Thanks, clever pseudonym, for the heads-up. Peter Suderman subs for Megan, and I didn't notice the difference. Which I deeply regret, because I would have made fun of Megan for having another vacation a few months after going to Puerto Rico.